Three numbers decide your Series A
CAPITAL EFFICIENCY. GROWTH RATE. RETENTION
All 3 start with the same question.
Do you know exactly who you're selling to, and why they buy?
When seed-stage teams miss Series A, the product is rarely the reason. The reason is usually underneath it - a GTM built before anyone confirmed who the real buyer was.
We rebuild the foundation so the next 18 months produce the pipeline, retention, and unit economics that move investors from “interesting” to “term sheet.”
70%
of seed-funded startups never raise a Series A. The ones that do share one trait: they know exactly who their best-fit customer is.
HOW WE FIX IT — FOUR LAYERS
The Three-Layer GTM Foundation.
Each layer is available as a standalone engagement. Most founders need all three, built in sequence as one connected system.
01
Ideal Customer Profile
Capital efficiency & retention
02
Buyer Personas
Growth rate
03
Value Propositions
Targeting → conversion
FEATURED CASE STUDY
From stalled outreach to a partner-ready GTM strategy
HBRI had eight patents, a breakthrough product, and no traction with buyers - until the messaging caught up with the science. Northridge rebuilt their GTM foundation from the ground up: ICP, buyer personas, value propositions, and partner-ready outreach materials. and messaging.
“For the first time, we feel like we have a real pathway to finding the right licensing partners.”
John Cashman President & Founder, HBRI
“A fierce advocate for her clients - leverages relationships to drive retention and expansion revenue.”
Aaron Korsen
SVP of Sales, Assent
“Highly motivated and results-oriented. Always willing to go the extra mile.”
Michel Nerrant
VP NAM, Blaxtair
“Strategy and execution are equally important - I highly recommend Tina.”
Jeff James
Former Director, Microsoft